Your Unique Expertise

Once you have a website you can access working hard for your business, now we can turn our attention to ongoing marketing.

This is the primary reason why we ensure you have a website with sales funnels in place first.

Now we can send browsers to your website from other channels, encouraging them to become buyers.

One of the best ways to show up regularly online is our Core Content approach.

This is about committing to a regular demonstration of your knowledge, approach and unique insights. It could be:

  • A podcast

  • Facebook or Instagram lives

  • A walkthrough video of a process of technique

  • A recipe, guide or framework your audience can use

  • A masterclass

With Core Content, we want to achieve 3 things:

  1. Personally appearing regularly so potential customers can ‘meet’ you - this means getting comfortable in front of the camera!

  2. Staying top of mind with sustainable consistency - the aim is to use systems to avoid burnout.

  3. Giving a preview of your skills and experience in a way that is more generous, less salesy.

This is also a great opportunity to email your database regularly with updates on all the interesting things happening inside your business!

We can help you find an idea and come up with a 10 week plan for talking points or ideas, as well as support you with the tech. This will give you enough time to put it into practice, gauge the feedback and gather data for review to see how it was received.

Meredith Paige